Panoptykon criticises IAB for forced consent

Is scrolling a legitimate way to obtain users’ consent?
No. 1, 25 Oct 2018 Issue

Is scrolling a legitimate way of obtaining users’ consent? How far can the concept of ‘clear affirmative action’ (introduced by the GDPR) be stretched by internet platforms? Panoptykon consults and criticises the draft code of conduct developed by the Internet Advertising Bureau on behalf of the digital marketing industry.