New evidence in AdTech complaint

No. 3, 25 March 2019 Issue

Additional evidence has been supplied to data protection regulators in relation to a complaint about real-time bidding in the AdTech industry.

The evidence shows that the Interactive Advertising Bureau (IAB), an industry rule-setting body, knew that real-time bidding would be incompatible with General Data Protection Regulation (GDPR) requirements.

Complaints about the AdTech industry have been filed with Data Protection Authorities (DPAs) in the UK, Ireland and Poland.

More information is available here.